In 1872, Aaron Montgomery Ward printed the world’s first mail-order catalog and gave rise to what we think of today as direct response marketing, or direct marketing. The catalog, and later everything from newspaper ads to 800 numbers to email spam, gave advertisers the ability to directly measure the impact of their efforts. Let’s look at a […]
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AugIn another step into the way way back machine, here’s a post from 2009 that’s still relevant to on page optimization in 2018. Wish I could remember the password to that gmail account and get control of the blogspot again, but que sera sera. Simple free steps to improve your website I’ve put together a bit of[…]
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AugMeasureable Results in Weeks not Years. In their book The Ultimate Guide to Google Adwords authors Marshall and Todd propose the following pecking order of ads which clearly go from most to least measurable. 1. Google Paid Search 2. Search Engine Optimization (targeted only to terms which are proven money makers though Paid Search. 3. Other PPC[…]
