There are a million different possible ways to slice and dice what is advertising. We could look at the different channels and mediums like TV, Radio, Print, Digital, Outdoor and others. We could subdivide those as well, for example paid search vs organic search, video vs social and so on. One extremely important way that we can […]
5 Things To Give Your Remarketing Audience Remarketing has become one of the most popular targeting methods for digital display advertising. It’s easy to understand why remarketing is receiving an increasing share of budgets. Reaching consumers who have already interacted with your brand online with additional ad impressions is very likely to produce online transactions or sales[…]
While I disagree with some of the answers to the questions in the Google Ad Display Certification test, I managed to do fairly well on it. Here’s my score. The biggest disagreement I have with an answer I provided in order to get a correct mark on this test is to this question. You have a friend[…]
