Better Digital Marketing #5 – Post Click Optimization

Why Post Click Optimization is the only way to win at Google Ads in 2020. Google Ads is a much more competitive marketplace than it used to be. Post click optimization is necessary for advertisers who want to profitably acquire customers today and into the future. In this podcast I explain what post click optimization is, the[…]

Better Digital Marketing Episode 3 – Paid Search Fundamentals

Audio Transcript (machine transcribed, not edited) Hello everyone and welcome to another episode of better digital marketing with me your host Ben Briggs. Today. We’re going to talk about pay-per-click paid search Google AdWords Google ads, whatever you want to call it. We’re going to talk about some of the kind of foundational Concepts some of the[…]