Extraordinary Claims Require Extraordinary Evidence

Increased Client Traffic by 7,800% Which cost client 12,700% more money buying Google Ads, but don’t pay attention to that part. Reduced Cost Per Conversion by 70% By moving the goalposts. Pre case study only an online purchase was a conversion, post case study a 5 second pageview is a conversion, but don’t pay attention to that […]

Overview of Google & Facebook Paid Marketing Campaigns

Overview This post describes Google & Facebook campaign types, targeting capabilities and creative requirements at a high level. It includes links to some of the key support documents you need to create effective and standards compliant creatve assets. Google The Google Ads (formerly AdWords) platform is used to access three main sources of traffic. Paid Search –[…]