Which should you choose to manage your Google Ads campaign, a large agency like Jumpfly, or an independent consultant like Samurai Direct Response? This question came up during my normal course of business, and I liked my answer so much I thought I’d share it here. Let me know in the comments what your thoughts are. You […]
Overview This post describes Google & Facebook campaign types, targeting capabilities and creative requirements at a high level. It includes links to some of the key support documents you need to create effective and standards compliant creatve assets. Google The Google Ads (formerly AdWords) platform is used to access three main sources of traffic. Paid Search –[…]
