Help Wanted: Digital Paid Media Associate – Contractor

We’ve connected with some amazing clients. These brands need your help to plan, create and optimize paid search social media ad campaigns. The digital paid media associate will work with the internal and client team to identify target demographics, craft effective creative, and accurately measure the results of digital paid media campaigns. Other core tasks include managing […]

The Basics of Setting Up a Brand Safe YouTube Campaign

YouTube is wildly popular and your customers are spending large amounts of their media consumption time watching videos there. There is a large opportunity to connect with your target audience while they are watching videos on YouTube. If you want to make sure your brand leverages this consumer attention opportunity without appearing to support objectionable content, there[…]

What Is Dynamic Keyword Insertion and How Does it Work for Google Ads?

If you’re buying Google Ads and you haven’t heard about dynamic keyword insertion, you’re missing out. Dynamic Keyword Insertion, or DKI, has been available in Google Ads (formerly AdWords) for about a decade. What is Dynamic Keywords Insertion in Google Ads? Dynamic keyword insertion allows you to switch out a default ad text with the keyword which[…]