There are a million different possible ways to slice and dice what is advertising. We could look at the different channels and mediums like TV, Radio, Print, Digital, Outdoor and others. We could subdivide those as well, for example paid search vs organic search, video vs social and so on. One extremely important way that we can […]
In 1872, Aaron Montgomery Ward printed the world’s first mail-order catalog and gave rise to what we think of today as direct response marketing, or direct marketing. The catalog, and later everything from newspaper ads to 800 numbers to email spam, gave advertisers the ability to directly measure the impact of their efforts. Let’s look at a[…]
