Which should you choose to manage your Google Ads campaign, a large agency like Jumpfly, or an independent consultant like Samurai Direct Response? This question came up during my normal course of business, and I liked my answer so much I thought I’d share it here. Let me know in the comments what your thoughts are. You […]
On this video we discuss what an impression is in different contexts, how impressions are measured, how they’re bought and other topics around impressions. Video explaining more about keyword match types and other basics of paid search. https://www.youtube.com/watch?v=g911fFekl4s&t=2s Follow me on Twitter: https://twitter.com/thesamuraidr
Why Post Click Optimization is the only way to win at Google Ads in 2020. Google Ads is a much more competitive marketplace than it used to be. Post click optimization is necessary for advertisers who want to profitably acquire customers today and into the future. In this podcast I explain what post click optimization is, the[…]
