Google Ads Keywords – 4 Key Categories

Segmenting Keywords by Consumer Intent Keywords are a foundational element of paid search advertising. We’ve previously discussed the differences between keywords and search queries in some depth so we’ll omit that here. Today we’ll be focusing on identifying the different types of keywords which will help you influence customers who are searching on Google. We’ll look at […]

Help Wanted: Digital Paid Media Associate – Contractor

We’ve connected with some amazing clients. These brands need your help to plan, create and optimize paid search social media ad campaigns. The digital paid media associate will work with the internal and client team to identify target demographics, craft effective creative, and accurately measure the results of digital paid media campaigns. Other core tasks include managing[…]