Google Ads Budgets – Monthly Spend, Segmentation, and Impression Share It’s difficult for many to wrap their head around the nuances and complications involved with managing Google Ads budgets. In this post, we’ll dive into what Google Ads budgets are as opposed to what you’d intuitively imagine they are, how we segment and prioritize budgets and how […]
On this video we discuss what an impression is in different contexts, how impressions are measured, how they’re bought and other topics around impressions. Video explaining more about keyword match types and other basics of paid search. https://www.youtube.com/watch?v=g911fFekl4s&t=2s Follow me on Twitter: https://twitter.com/thesamuraidr
When a search platform uses shady tactics to sell you display ads as if they were search ads, walk away.