What’s a Competitor Conquest Campaign? For our purposes a competitor conquest campaign is something of an inverse to a brand protection campaign. Basically the conquest campaign places ads for product X when people search the brand name of one of product X’s competitors. The idea is to target customers who are interested in a product related to […]
Issues with geo targeting and reporting on Google Marketing Platform One question that comes up again and again, especially among local business advertisers, is “I excluded city X from my Google Ads campaign. Why am I seeing website visits coming from Google Ad clicks when I check my campaign performance in Google Analytics. Often this question is not[…]
There are a million different possible ways to slice and dice what is advertising. We could look at the different channels and mediums like TV, Radio, Print, Digital, Outdoor and others. We could subdivide those as well, for example paid search vs organic search, video vs social and so on. One extremely important way that we can[…]
