What is Direct Response Marketing?

In 1872, Aaron Montgomery Ward printed the world’s first mail-order catalog and gave rise to what we think of today as direct response marketing, or direct marketing. The catalog, and later everything from newspaper ads to 800 numbers to email spam,  gave advertisers the ability to directly measure the impact of their efforts. Let’s look at a […]



Measureable Results in Weeks not Years.

Measureable Results in Weeks not Years. In their book The Ultimate Guide to Google Adwords authors Marshall and Todd propose the following pecking order of ads which clearly go from most to least measurable. 1. Google Paid Search 2. Search Engine Optimization (targeted only to terms which are proven money makers though Paid Search. 3. Other PPC[…]