The best marketing strategy for small business is one that reliably generates revenue. The first step in optimizing for revenue is looking at the customer journey. Marketing campaigns which target later stages of the customer journey have the benefit of being more likely to produce a larger return on capital (human and cash) than marketing campaigns which […]
Quality score is a pretty important metric if you’re trying to get the best efficiency from your Google Ads campaign. Google does give us quite a bit of data in the user interface about quality score and it’s inputs. One pain point for some is that Google Ads does not aggregate quality score at the account, campaign[…]
As an SEO and PPC manager, I’ve spent a lot of time in my career looking for ways to squeeze every ounce out of pre click optimization. Broadly, pre click refers to anything that happens before the users arrives at the website. While it’s tempting to belive that all you need to do to be profitable with[…]
