Had a great experience working with Ben. He helped Ovation® lay the groundwork and launch a campaign to drive awareness and eCommerce sales through search, shopping and display Google Ad campaigns. Ben made the whole process easy to understand and very effective from a profitability standpoint. I’d highly recommend working with Ben on your next digital marketing initiative.
Erika Sherwood
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Google Ads Keywords – 4 Key Categories
Segmenting Keywords by Consumer Intent Keywords are a foundational element of paid search advertising. We’ve previously discussed the differences between keywords and search queries in some depth so we’ll omit that here. Today we’ll be focusing on identifying the different types of keywords which will help you influence customers who are searching on Google. We’ll look at[…]
