Erika Sherwood

Had a great experience working with Ben. He helped Ovation® lay the groundwork and launch a campaign to drive awareness and eCommerce sales through search, shopping and display Google Ad campaigns. Ben made the whole process easy to understand and very effective from a profitability standpoint. I’d highly recommend working with Ben on your next digital marketing initiative.

Related Posts

Digital Strategy, Google Ads, Paid Search, PPC

Google Ads Keywords – 4 Key Categories

Segmenting Keywords by Consumer Intent Keywords are a foundational element of paid search advertising. We’ve previously discussed the differences between keywords and search queries in some depth so we’ll omit that here. Today we’ll be focusing on identifying the different types of keywords which will help you influence customers who are searching on Google. We’ll look at […]

Bing Ads, Digital Strategy, Google Ads, Marketing Strategy, Paid Search, PPC

Google Ads Budget Strategies

Google Ads Budgets – Monthly Spend, Segmentation, and Impression Share It’s difficult for many to wrap their head around the nuances and complications involved with managing Google Ads budgets. In this post, we’ll dive into what Google Ads budgets are as opposed to what you’d intuitively imagine they are, how we segment and prioritize budgets and how[…]