5 Things To Give Your Remarketing Audience Remarketing has become one of the most popular targeting methods for digital display advertising. It’s easy to understand why remarketing is receiving an increasing share of budgets. Reaching consumers who have already interacted with your brand online with additional ad impressions is very likely to produce online transactions or sales […]
While I disagree with some of the answers to the questions in the Google Ad Display Certification test, I managed to do fairly well on it. Here’s my score. The biggest disagreement I have with an answer I provided in order to get a correct mark on this test is to this question. You have a friend[…]
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AugSamuraiDR exclusively focuses on optimizing direct response marketing budgets to maximize customer lifetime value. Our strategy is simple Measure ad and channel performance. Set visible KPIs and tie them to transactions/revenue using available data to estimate ad and channel contribution to customer lifetime value. Strategically assign budget to the highest performing ads and channels giving priority[…]
