Segmenting Keywords by Consumer Intent Keywords are a foundational element of paid search advertising. We’ve previously discussed the differences between keywords and search queries in some depth so we’ll omit that here. Today we’ll be focusing on identifying the different types of keywords which will help you influence customers who are searching on Google. We’ll look at […]

Google Ads Budgets – Monthly Spend, Segmentation, and Impression Share It’s difficult for many to wrap their head around the nuances and complications involved with managing Google Ads budgets. In this post, we’ll dive into what Google Ads budgets are as opposed to what you’d intuitively imagine they are, how we segment and prioritize budgets and how[…]