Granting Google Ads Manger Access to a My Client Center (MCC) Account

Many Google Advertisers choose to work with a digital marketing agency or freelancer when deploying Google Ads for Search, Display and/or Video. There are two basic paths to share access to a Google Ads account. Our agency’s preferred method is to share access via a “manager” connection. The invite user by email option is still available, and […]

The Basics of Setting Up a Brand Safe YouTube Campaign

YouTube is wildly popular and your customers are spending large amounts of their media consumption time watching videos there. There is a large opportunity to connect with your target audience while they are watching videos on YouTube. If you want to make sure your brand leverages this consumer attention opportunity without appearing to support objectionable content, there[…]

What Is Dynamic Keyword Insertion and How Does it Work for Google Ads?

If you’re buying Google Ads and you haven’t heard about dynamic keyword insertion, you’re missing out. Dynamic Keyword Insertion, or DKI, has been available in Google Ads (formerly AdWords) for about a decade. What is Dynamic Keywords Insertion in Google Ads? Dynamic keyword insertion allows you to switch out a default ad text with the keyword which[…]