On this video we discuss what an impression is in different contexts, how impressions are measured, how they’re bought and other topics around impressions. Video explaining more about keyword match types and other basics of paid search. https://www.youtube.com/watch?v=g911fFekl4s&t=2s Follow me on Twitter: https://twitter.com/thesamuraidr
Why Post Click Optimization is the only way to win at Google Ads in 2020. Google Ads is a much more competitive marketplace than it used to be. Post click optimization is necessary for advertisers who want to profitably acquire customers today and into the future. In this podcast I explain what post click optimization is, the[…]
Overview This post describes Google & Facebook campaign types, targeting capabilities and creative requirements at a high level. It includes links to some of the key support documents you need to create effective and standards compliant creatve assets. Google The Google Ads (formerly AdWords) platform is used to access three main sources of traffic. Paid Search –[…]
