POS – Point of sale systems are software sets which process orders, record customer data and process payment. Large retailers have had networked computer systems to perform this task since the 1990s. The early small business tool was basically a really expensive box that just processed payment cards. As those systems evolved it became more possible to simultaneous store customer and transaction data, while processing payment. The technology has become much more accessible in the last decade with tools like Square reducing both the software complexity and hardware requirements to efficiently process payments and record customer data.
Segmenting Keywords by Consumer Intent Keywords are a foundational element of paid search advertising. We’ve previously discussed the differences between keywords and search queries in some depth so we’ll omit that here. Today we’ll be focusing on identifying the different types of keywords which will help you influence customers who are searching on Google. We’ll look at […]
Google Ads Budgets – Monthly Spend, Segmentation, and Impression Share It’s difficult for many to wrap their head around the nuances and complications involved with managing Google Ads budgets. In this post, we’ll dive into what Google Ads budgets are as opposed to what you’d intuitively imagine they are, how we segment and prioritize budgets and how[…]