In another step into the way way back machine, here’s a post from 2009 that’s still relevant to on page optimization in 2018. Wish I could remember the password to that gmail account and get control of the blogspot again, but que sera sera.
I’ve put together a bit of information here about title and meta tags which someone may find useful, if he is interested in increasing his google ranking on a specific search or lowering his per click costs on a given keyword. Interested parties should read on.
The title of a website. Whatever you place in the title tag section of your website will appear in the top of a users browser while he is on your site. Since most of us completely ignore that text, your title’s real importance is the fact that Google uses the text you place here as an important part of where your website will appear in Google search. Your title tag is also displayed on the first page of Google when your listing is displayed organically. For Google advertisers title tags are even more important. It is possible to obtain higher positioning with lower per click costs if one’s title tags are more relevant than those of their competitors.
Forward thinking business owners will use these important pieces of web real estate only for exact searches which their customers are typing into Google. All Global Market Exposure websites come standard with fully Google Compliant Title and Meta Data. Contact our web team to learn about how we can build a state of the art, fully Google compliant website, with an integrated, on-line conversion tracking system.
This data does not appear when a normal website visitor looks at the site, but it is an important part of how search engines find websites. Having the correct terms, in the correct format in your Meta Keywords file may help the search engine find your website more relevant on a particular search, therefore increasing your ranking.
The meta description tag contains the text that will be displayed by the search engine when that page appears in Google search results. This tag should be written in a way that helps Google searches come to the site, and should not be overly keyword laden, or awkwardly worded.