Google Ads Accounts – Access & Transparency

There’s some ongoing questions about client account access and payment process in the digital agency business. The key questions revolve around account access levels, client visibility into Google Ads accounts, and the best process to use for advertising cost payments. Client Account Access – Google Ads I’ve seen the prevailing view about client account access evolve significantly […]

Why is Google showing my ads in locations I’ve excluded?

Issues with geo targeting and reporting on Google Marketing Platform One question that comes up again and again, especially among local business advertisers, is “I excluded city X from my Google Ads campaign. Why am I seeing website visits coming from Google Ad clicks when I check my campaign performance in Google Analytics. Often this question is not[…]