Quality score is a pretty important metric if you’re trying to get the best efficiency from your Google Ads campaign. Google does give us quite a bit of data in the user interface about quality score and it’s inputs. One pain point for some is that Google Ads does not aggregate quality score at the account, campaign […]
I Was Horrified Being a regular follower of the Tim Ferris Show I couldn’t resist listening to a show called Charles Koch — CEO of Koch Industries (#381). As someone who is wildly skeptical about big business and intergenerational wealth, I was horrified to find out I agree with him to a large degree on business strategy.[…]
On the map of the customer journey the soft conversion is an important and often neglected element. A soft conversion can be defined as a number of different things, but the most useful is the email only lead capture. In this post we’ll walk through a few of the most effective tactics for increasing email only soft[…]
