I feel like there’s a growing misconception among people connected to the digital advertising that anytime you can get more conversions, you definitely want that. Of course, the first response from someone whose personal financial health depends on a business earning profit should be “that sounds good”. If everyone was perfectly honest and their goals were aligned […]
The 80/20 rule in business is hard at work in the age of Google. There are businesses who love search and businesses which hate it. If you want it win, it’s simple, not easy. Internet security isn’t simple or easy for anyone, but as a business owner it is important for you to understand the ways in[…]
NAP is a core concept for the online marketing of every business customers physically visit. NAP stands or name, address phone number. Getting your business to consistently appear across the local, mobile and social web is critically important for businesses which want to attract new customers via digital channels. Why is NAP so Important? For every legitimate[…]
