The single highest return on ad spend activity advertisers can engage in is marketing automation. Top salesman have know for decades if not centuries that proper customer follow up, for repeat and referral business, is critically important for selling effectively. All marketing is really just sales scaled up, and marketing automation is no different. Is your business […]
POS – Point of sale systems are software sets which process orders, record customer data and process payment. Large retailers have had networked computer systems to perform this task since the 1990s. The early small business tool was basically a really expensive box that just processed payment cards. As those systems evolved it became more possible to[…]
Customer relationship management software is the class of tools which help organizations collect information about their customers. Salesforce is probably the best known of these, but there are many competitors like Zoho, Marketo, and HubSpot. Additionally, CRM can be packaged with ecommerce software as in Shopify or be packaged with email/sms software like MailChimp.
